User-Centered Design: Building products that people love

Nuel Wogundu
2 min readSep 12, 2023

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When creating exceptional products, we often hear the popular saying :Build products people love.” Now Let’s take a moment to look beyond the normal and delve into the abnormal.

Here’s a sneak peek into my take on crafting irresistible products:”

📍 Ignite Passion: Your product should spark genuine excitement. Passionate users become your brand’s greatest advocates and marketers.

📍 Disruptive Thinking: A great product solves a genuine problem. Don’t just build something because it’s cool; build it because it makes someone’s life easier or more enjoyable.

📍 Solve for Tomorrow: Address future needs, not just current ones. Anticipate trends and stay ahead of the curve. This keeps you ahead of your competitor.

📍 Emotional Connection: Go beyond functionality; create an emotional bond. Make users feel something special so they can be addicted to your product. (Case Study: Apple)

📍 Simplicity over complexity: Complexity is the enemy of adoption. Craft elegant, functional and simple solutions that make users’ lives easier.

📍 Consistency Matters: Your product should be consistent across all touchpoint. Users should feel at home whether they’re using your app, website, or any other platform.

📍 Measure & Improve: Use data to make informed decisions. Track user behaviour, gather insights, and use them to refine your product. 🎼 Let data guide your decisions and innovations.

📍 Surprise & Delight: Keep users engaged with delightful surprises. Every interaction should leave a smile.

Remember, building products people love isn’t just a goal; it’s a journey. It’s about constant improvement and a commitment to making your users’ lives better.

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Nuel Wogundu
Nuel Wogundu

Written by Nuel Wogundu

Product Design Manager, Design Mentor, Entrepreneur and Writer

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